USE CASE
Supermarkets & Grocers
For supermarkets & grocers, Electronic Shelf Labels present a game-changing solution, that creates significant operational efficiencies, enhances the shopping experience, and promotes sustainability.
Automation, automation, automation!
Imagine being able to change the price of any or all products in store at the touch of a button, with no assistance required from staff on the shop floor! This is exactly what Electronic Shelf Labels enable stores to do.
Supermarkets and grocery stores generally have between 5,000 and 30,000 product SKUs. With about 20% of these products changing price per week, updating paper price tickets is an extremely time consuming exercise. With labour costs being high in Australia, these overheads can have a huge impact on a company’s profitability in the long term.
Controlling prices from a centralised system eliminates these overheads and streamlines pricing processes.
Vibrant Promotions
Historically, with LCD or simple black-and-white ESLs, the supermarket sector was concerned that sales would drop due to reduced visibility of product offers, as most supermarkets use yellow and/or red for their promotional colors.
However, modern ESLs are available with 3-color (red/black/white or yellow/black/white) and even 4-color (yellow/red/black/white) screens. This means promotions can be displayed as clearly and vibrantly as required.
Additionally, ESLs often boost sales, as a greater number of promotions can be deployed accurately, driving increased customer uptake.
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Wow Your Customers!
Creating a digital store isn't just about updating prices remotely, there are so many more ways our technology can improve both operational tasks and customer experiences.
Connecting a mobile app or in-store kiosk to our electronic labels, opens up a wide range of digital strategies, designed to give the customer a modern and unique in store experience. Such as:
Recipe ideas
Personalised allergy alerts
Shopping lists & way-finding
Personalised cross-sell & loyalty offers
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Accuracy & Compliance
For grocery franchisees promotions are often crafted by head office who create deals with suppliers. These deals are crucial for community supermarkets to remain competitive against the likes of Coles and Woolworths. But, the deals also create the need to update prices frequently in store, in a timely manner.
With digital pricing, the electronic labels are synced with the retailers POS or ERP system, meaning that prices update automatically at the touch of a button, or at a predetermined time.
This type of digital pricing strategy also ensures supermarkets and grocery stores are compliant under Australian Consumer Law.
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Click & Collect
Speed up order picking by highlighting the required products on the shelf edge, using the flashing light feature on the ESLs.
This strategy can create an efficiency of up to 50%!
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Efficient Restocking
Using the same process as for Click & Collect, ESLs can provide way-finding to restocking staff via the LED flashing light.
With 7 LED colours, multiple staff can utilise the solution simultaneously.
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Go Green
More and more consumers select who they shop with based on their environmental policies. Establishing green initiatives, such as digital pricing instead of printed paper labels, and linking them to modern digital solutions, will capture the attention of this demographic.
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Omni-channel
Electronic Shelf Labels are the only real way to ensure consistency between online and offline prices for retail stores.
Pricing systems can be fully integrated so that updates to all channels are automated.
Let’s talk
Find out how our electronic label solutions could work for your supermarket or grocery store.