USE CASE

Appliances & Electronics

Improve sales conversions by reducing showrooming and creating better customer experiences with ESLs.

Show Product Ratings

When it comes to expensive purchases like appliances and electronics, 80% of consumers believe that reading a review is imperative (Power Reviews) to the decision making process.

Human nature dictates that consumers are far more likely to trust in what other consumers have to say, than in the store salesperson.

Electronic Shelf Labels give customers easy access to product ratings and reviews, by presenting them directly on the price label itself. QR codes then drive customers online to read more if required, including full reviews, and product specs and comparisons.

Digital Price Tag / Electronic Shelf Label showing BBQ product in Appliance store AU
ESLs help reduce the actof showrooming increasing in-store sales

Reduce Showrooming

With the development of online shopping, came the practice of 'showrooming', especially for large ticket items like appliances and electronics. Here’s how to beat the practice using ESLs:

Best Price Guaranteed - such a strategy is a logistical nightmare with paper price tickets, but ESLs automate price updates streamlining the process no matter how many times a day prices need to change.

Display competitor prices - ESLs can display up-to-date prices from competitors, reinforcing the Best Price Guarantee.

QR codes - provide direct access to independent reviews and product comparisons, so customers can research their purchase in-store, instead of at home later, which would ultimately result in an online purchase.

Showrooming = the practice of visiting a shop or shops in order to examine a product before buying it online.

AUTOMATION

AUTOMATION

Of course, the greatest benefit of ESLs to Appliance & Electronics stores is the automation of price changes. But have you considered these 3 upshots of digital pricing?

  • Appliance store Australia Electronic Shelf Labels

    Better Service

    Sometimes there's no beating one on one advise, especially when shopping for big ticket items like appliances or electronics. By digitalising price updates, as well as other operations, staff have much more time to spend with customers, increasing in-store sales.

  • Electronics store Australia with Electronic Shelf Labels

    Margin Consistency

    Electronic pricing enables appliance and electronics companies to maintain consistent margins despite fluctuating currencies. This is crucial when many products are imported or suppliers adjust prices regularly.

  • Electronics store Australia Electronic Shelf Labels

    Omni-channel

    Electronic shelf labels are the most effective way to ensure consistency between online and offline prices for retail stores. The pricing systems can be fully integrated, allowing updates across all channels to be automated.

Sustainable Retail

Electronic Shelf Labels (ESLs) offer significant sustainability benefits for retailers by:

  • Eliminating paper waste associated with price change management.

  • Reducing energy consumption used in printing.

Additionally, by choosing FutureShelf, you are selecting ESLs manufactured using renewable energy.

Let’s talk

Find out how our electronic label solutions could work for your shop.