USE CASE

Department & Discount Stores

Promotions & Sales

➡ Fulfilling weekly offers, brand promotions and price markdowns across an entire department store can be a logistical nightmare! Using Electronic Shelf Labels means this lengthy and sometimes inaccurate process can be implemented at the touch of a button, with compliance assured.

➡ Displaying the discount value on each individual product, rather than relying solely on larger area signage, significantly boosts in-store sales.

➡ End of season sales can be rolled out across the entire store in minutes, ensuring that customers are fully aware of which products are on sale and by how much.

Ratings, Reviews & QR Codes

When it comes to expensive purchases like appliances and electronics, 80% of consumers believe that reading a review is imperative to the decision making process (source: Power Reviews). Even for lower ticket items customers have been trained to look for ratings and reviews, to help make their purchase decision.

Electronic Shelf Labels give customers easy access to product ratings and reviews, by presenting them directly on the price label itself. QR codes then drive customers online to read more if required, including full reviews, and product specs and comparisons.

By giving customers access to all the information they need, they are able to make a purchase decision there and then, increasing in-store sales.

Reduce showrooming in department stores with Electronic Shelf Labels

Reduce Showrooming

With the development of online shopping, came the practice of 'showrooming', especially for large ticket items. Here’s how to beat the practice using ESLs:

Best Price Guaranteed - such a strategy is a logistical nightmare with paper price tickets, but ESLs automate price updates streamlining the process no matter how many times a day prices need to change.

Display competitor prices - ESLs can display up-to-date prices from competitors, reinforcing the Best Price Guarantee.

QR codes - provide direct access to independent reviews and product comparisons, so customers can research their purchase in-store, instead of at home later, which would ultimately result in an online purchase.

Showrooming = the practice of visiting a shop or shops in order to examine a product before buying it online.

  • Department store Australia Electronic Shelf Label Use Case

    Click & Collect

    Utilise the flashing LED light on our Electronic Shelf Labels and speed up order picking, by highlighting the products on the shelf edge to staff pickers.

  • Staff-facing screen on Electronic Shelf Labels / Digital Price Tag

    Better Service

    Answer customer questions at the shelf-edge, by accessing backend data via 'staff-facing screens'.

    Free up staff to engage more with customers, by removing pricing update tasks.

  • Electronics store Australia Electronic Shelf Labels

    Omni-channel

    Electronic Shelf Labels are the most effective way to ensure consistency between online and offline prices for retail stores. The pricing systems can be fully integrated, allowing updates across all channels to be automated.

Sustainable Retail

Electronic Shelf Labels (ESLs) offer significant sustainability benefits for retailers by:

  • Eliminating paper waste associated with price change management.

  • Reducing energy consumption used in printing and transportation.

Additionally, by choosing FutureShelf, you are selecting ESLs manufactured using renewable energy.

Let’s talk

Find out how our Electronic Shelf Labels solutions could work for your retail store.