To inspire customer loyalty, retailers need to provide an in-store experience for customers to remember.

Whilst online continues to grow and evolve over time with innovations like smart-bots, online chat, as well as Facebook and Google embedded experiences; not a lot has changed when it comes to the in-store retail experience in Australia.

The COOP Hypermarket business recently opened a new concept store at Bicocca Village in Milan. The new flagship store combines physical and digital, bringing together the atmosphere of local open-air markets with innovative digital solutions. All under one roof. Customers can enjoy a grocery shopping on a whole new level through a digital journey that satisfies their demand for information, engagement and functionality in a simple and intuitive way