Priceline Fairfield Central Shares Its ESL Success Story

Since 2025, FutureShelf has been working with Priceline to deliver their Electronic Shelf Label (ESL) solution across its pharmacy network. With more than 100 pharmacies now installed, stores are already experiencing the benefits of a digital pricing system, from improved efficiency and pricing accuracy to more time for customer care.

One store in particular, Priceline Fairfield Central, recently shared its experience with us:

“The FutureShelf electronic shelf label changeover at Priceline Fairfield Central has been seamless from start to finish. The entire process was smooth, well‑supported, and delivered immediate benefits to both our team and our customers. The new labels provide exceptional accuracy in pricing and make product searches effortless, with the flashing feature allowing staff to locate items quickly and confidently. This upgrade has also lifted the overall presentation of the store, giving every aisle a cleaner, more modern feel.

By removing the need for manual ticketing, we’ve been able to reinvest valuable time back into customer service. What often holds teams back with new technology is the learning curve, but Future Shelf has been the complete opposite. The system is simple, intuitive, and incredibly efficient. Our team embraced it from day one, with 100% uptake and enthusiasm.

Future Shelf has delivered exactly what we needed: reliability, accuracy, and a smarter way to work. It has genuinely transformed how we operate and has set a new standard for efficiency in our store.”

- Damian Lovell, Pharmacy Manager

At FutureShelf, our goal is to make every implementation as smooth as possible, supporting pharmacy teams from planning through to installation and beyond. Feedback like this reinforces the importance of combining reliable technology with experienced local support.

Equally important, is that the benefits for the technology are being realised from day one. Improved pricing accuracy, more time for customer care, and the removal of manual ticket changes from everyday operations, are exactly the outcomes Electronic Shelf Labels are designed to deliver.

A big thank you to the team at Priceline Fairfield Central for sharing your experience. It was a pleasure supporting your ESL implementation, and we look forward to continuing to work with you in the years ahead.