What was our client’s main concern before adopting Electronic Shelf Labels?
One of our clients recently shared valuable insight into their key concern about Electronic Shelf Label (ESL) technology before deciding to implement it in their store. While they could clearly see the advantages — particularly the time-saving benefits of price automation — there was one hesitation that initially held them back. Their concern? That the technology might be difficult to use and could add extra tasks to their workload, such as troubleshooting, uploading data, or constantly verifying that updates were applied correctly.
Fortunately, they placed their trust in FutureShelf’s solution, and now they can confidently say that these worries were unfounded. However, we imagine this concern crosses the minds of many retailers, which is why it’s crucial to select an ESL partner that can effectively support your business. For the technology to truly excel, it needs to be tailored to the specific needs of your operations. This involves seamless integration with ERP or POS systems, configuring data to maximise features such as promotions, customer ratings, QR codes, and alerts. Well-designed, eye-catching templates that actually boost sales and increase the uptake of promotions. And, just as importantly, you need proper training and ongoing support to ensure long-term success.
One important piece of advice when researching Electronic Shelf Labels, is not to fall prey to cheap technology that is being sold as a stand alone solution. The actual ESL hardware is really only one component of the overall solution, and on its own, it can lead to the exact challenges our client was initially worried about. However, the right partner will not only handle the hardware but will also manage the configuration, implementation, and ongoing support — ensuring the system adapts with your business as needs evolve.
If you’re based in Australia and would like to find out more about our ESL solution, please see here.
