Case study: Treasury Wine Estates

TWE’s wine shop in Melbourne was recently installed with electronic shelf labels by esLabels.

TWE’s wine shop in Melbourne was recently installed with electronic shelf labels by esLabels.

Partnering with Future Shelf (formerly esLabels). Treasury Wine Estates recently implemented electronic shelf labels into their wine boutique store in Melbourne, Victoria.

Key outcomes

  • A task that used to take 2-3 hours, is now completed in minutes!

  • Ensures the POS and shelf prices are always in sync.

  • Increased sales due to customers being aware of each and every promotion.

  • Increased conversions as promotional activity has also increased, due to the ease of price change implementation.

“The biggest benefit of the Future Shelf (formerly esLabels). solution is that it gives us the ability to easily update pricing to ensure it is aligned with the POS. Another significant benefit is the time-saving in not having to maintain the paper labels,”

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