Case study: BikeBug - Sydney

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Australian bicycle retailer partners with Future Shelf (formerly esLabels) to implement an electronic shelf label solution in their Sydney store.

Reasons for implementation:

  • The business offers globally competitive prices. This requires a nimble pricing strategy in order to frequently adjust and match competitor pricing.


  • To free staff from price ticket changes. Allowing their expert team more time to advise customers.


  • Reduce operational costs.


“Future Shelf (formerly esLabels) provided advice and consultation from the word go. They set up the system to meet our specific business requirements, managing the ERP integration, bespoke template design, and assistance with installation in-store.”

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